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Deploying applications into the cloud environment is an essential skill for modern developers and IT professionals. However, ensuring these applications perform reliably and can be rolled back swiftly in case of a failure is equally crucial. Automation of deployment and rollback processes not only minimizes human errors but also enhances the efficiency and reliability of operations. In this guide, we'll explore how you can leverage Linux Bash to automate rollback strategies for your cloud applications, ensuring your deployments are as resilient as they are robust. Before diving into the automation process, it’s important to understand what a rollback is.